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Episodes
- The Human Touch of Lead Nurturing/Marketing Automation
(12mb)
Tue, 27 May 2008 16:12:00 -0500
I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar... - Podcast: How to Optimize Teleprospecting Vendors (10mb)
Wed, 16 Apr 2008 09:31:04 -0500
More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch. I just interviewed Sridhar... - Podcast: A new role for sales as expert content filters
Wed, 26 Mar 2008 15:41:24 -0500
I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. This trend actually creates an opportunity for those who... - Podcast: Interview with MarketingSherpa's Anne Holland (16mb)
Fri, 29 Jun 2007 14:47:34 -0500
Would you like some inspiration or some fresh ideas for your marketing and lead generation strategy? If so, MarketingSherpa just released their ?Business Technology Marketing Benchmark Guide 2007-08? and I had the privilege to interview Anne Holland about this year's... - Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott (13mb)
Fri, 08 Jun 2007 10:59:23 -0500
Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed. I just interviewed David Meerman Scott author the new book,... - Lead Generation via Podcasts: An Interview With Paul Dunay (6mb)
Thu, 19 Apr 2007 09:00:00 -0500
Did you know that podcasting can help you generate more leads and nurture future customers? Research shows that Podcasts do impact B2B purchase decisions. Buyers want to know you understand them and that you?re relevant to their specific needs. They... - Now Announcing the "Start With A Lead" Podcast Show
Fri, 30 Mar 2007 14:50:31 -0500
I am pleased to announce that I'll be hosting a new podcast show called "Start with a Lead" debuting in April. The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and... - Podcast: Use Feedback to Boost Lead Generation (16mb)
Wed, 24 Jan 2007 09:27:33 -0600
Ever feel like the results of your lead generation efforts aren't being fully utilized? You?re not alone. Without a solid process in place an astonishing eighty percent of marketing expenditures on lead generation are wasted because the leads are lost,... - Podcast: What Sales Really Needs From Marketing (45mb)
Tue, 23 Jan 2007 20:40:53 -0600
John Jantsch, small business marketing expert and author of Duct Tape Marketing recently interviewed me and sales expert Jill Konrath, author of Selling to Big Companies about what sales really needs from marketing. This podcast was conducted for the marketing... - Podcast: Sales and Marketing the Six Sigma Way (6mb)
Thu, 07 Dec 2006 19:43:00 -0600
It's been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box. No one except the sales team knows what is going... - Podcast: Tradeshow and Event Marketing with Ruth Stevens (6mb)
Thu, 16 Nov 2006 16:12:21 -0600
Are you finding that trade shows or events are a ?waste of time? for lead generation? You may want to think again. I interviewed Ruth Stevens, author of Trade Show and Event Marketing, to get her views on what marketing... - Podcast: Marketing and Sales for Big Complex Selling (pt 3) (26mb)
Sat, 30 Sep 2006 09:48:36 -0500
I wanted to share the final installment from the podcast series I did with 800-CEO-READ. In this podcast, Todd interviewed me and Jill Konrath on the critical interface between marketing and sales. Here's what Todd says about it: "Here is... - Podcast: Marketing and Sales for Big Complex Selling (Pt 1) (32mb)
Tue, 05 Sep 2006 10:36:16 -0500
I had a great time chatting with Todd at 800-CEO-READ on lead generation. This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing. Here's what Todd says about it: "In this podcast, I talk with... - Podcast: Duct Tape meets Lead Generation for the Complex Sale (24mb)
Mon, 26 Jun 2006 11:34:06 -0500
I'm a guest on the Duct Tape Marketing Podcast today hosted by John Jantsch. John's Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and was twice named "Best Small Business Marketing Blog" by the readers... - How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale (-0mb)
Wed, 21 Jun 2006 11:20:07 -0500
With my book just being released, I?ve had a lot of people ask me how I got my book deal. I?m delighted to tell them that it all started with my blog. A number of bloggers I know have become... - New Book: Lead Generation for the Complex Sale is officially released (-0mb)
Tue, 13 Jun 2006 10:35:35 -0500
The wait is over! My book, Lead Generation for the Complex Sale, was released this morning. You can read the press release or listen to my podcast about it. I liked what Bryan Eisenberg, New York Times and Wall Street... - Podcast: The Innovative Marketer (25mb)
Tue, 16 May 2006 16:36:51 -0500
Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation. During the interview I talk about my early roots in marketing, some of my philosophy, my upcoming book, and what marketers should... - Podcast Segment 1: Selling to BIG Companies (4mb)
Thu, 02 Mar 2006 16:26:00 -0600
If you're involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath, Chief Sales Officer and author of Selling to Companies. Over 93% of the live audience (200 marketers and sellers) strongly... - Podcast Segment 2: Selling to BIG Companies (3mb)
Thu, 02 Mar 2006 16:14:00 -0600
Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB) What's the proper role of marketing? Who should... - Podcast Segment 3: Selling to BIG Companies (3mb)
Thu, 02 Mar 2006 16:11:00 -0600
Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 MB) Why do you hate unique selling propositions? If... - Podcast Segment 4: Selling to BIG Companies (2mb)
Thu, 02 Mar 2006 16:10:00 -0600
Segment 4 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) What's the best way to get a meeting... - Podcast: How to Nurture Leads (36mb)
Tue, 08 Nov 2005 13:50:00 -0600
You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. I was interviewed by Marketing2IT's... - Podcast: Landing Pages for Lead Generation (4mb)
Sun, 03 Apr 2005 13:50:52 -0500
"Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Anne and her team recently published the Landing Page Handbook which gives step-by-step instructions (based on proven data) on... - Podcast: How Trigger Events improve Lead Generation (24mb)
Sun, 27 Mar 2005 22:26:00 -0600
Have you ever wondered why some sales happen twice as fast others? For my first podcast I thought it would be fun to tell a true story about one of my clients. We'll call her Kristin. At the mid-year point,... - My Interview On KCCO Business Radio (2mb)
Sat, 01 Nov 2003 14:30:00 -0600
I was interviewed on KCCO Business Radio (950 AM) on the subject of lead generation for the complex sale. The interview was part of KCCO's Strictly Business program with Susie Jones (weekdays 4:00 to 6:00 PM). Listen to lead generation...
