Creative Conversatons - How to Create Great Radio Advertising

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 The Norman Agency's Creative Director and Project Manager discuss important aspects of radio advertising creation.

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Episodes

• (5mb)
  What Listeners Hate Most About Radio Ads
  Mon, 28 Apr 2008 16:18:31 -0400
  

  We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

  
  
  
• (4mb)
  How to Create Great Radio Commercials -- in Brief, Pt.2
  Sat, 01 Oct 2005 16:18:45 -0400
  We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials.
  
  
• (4mb)
  How to Create Great Radio Commercials -- in Brief, Pt.1
  Thu, 01 Sep 2005 16:43:31 -0400
  

  Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.

  
  
  
• (5mb)
  Your Radio Campaign - Give It Time
  Mon, 01 Aug 2005 16:42:58 -0400
  

  Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.

  
  
  
• (4mb)
  Accuracy Matters
  Fri, 01 Jul 2005 16:44:15 -0400
  

  How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.

  
  
  
• (2mb)
  Are Your Ads Selling Your Competitors?
  Wed, 01 Jun 2005 13:15:48 -0400
  How to make sure your ads aren't helping your competition succeed.
  
  
• (4mb)
  Taking Care with Radio Commercials
  Sun, 01 May 2005 14:45:15 -0400
  

  Why radio commercials should be created with the same care as other marketing communications, like print ads.

  
  
  
• (3mb)
  The Long and Short of Radio Ads
  Fri, 01 Apr 2005 16:45:46 -0400
  When to use which length of radio commercial.
  
  
• (4mb)
  Sounds Amazing
  Tue, 01 Mar 2005 11:23:14 -0400
  The value of working with a great sound designer/recording engineer.
  
  
• (3mb)
  What's the Big Idea(s)?
  Tue, 01 Feb 2005 17:30:57 -0400
  Big ideas shouldn't just be the creative ones.
  
  
• (4mb)
  Concepts to Shun
  Fri, 21 Jan 2005 15:17:24 -0400
  How to kill a campaign's effectiveness with cliched and cookie-cutter ideas.
  
  
• (5mb)
  Casting Coaches
  Tue, 18 Jan 2005 18:12:02 -0400
  How do you go about finding the perfect voices for your radio commercials? We talk about some of the methods.