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Episodes
- Jeff Howe on Crowdsourcing
(33mb)
Mon, 06 Oct 2008 19:34:45 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes
Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled "The Rise of Crowdsourcing." That article has name grown to become the book - Crowdsourcing.
Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it.
One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Facebook for Professionals podcast (29mb)
Mon, 29 Sep 2008 18:52:00 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes
As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck.
For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Value Based Fees with Alan Weiss (38mb)
Fri, 26 Sep 2008 17:34:38 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Alan Weiss I had a great chat with Alan Weiss, author of Million Dollar Consulting for the September edition of the Coaching Excellence Series. We talked about the difference between coaching and consulting and how to charge for services based on value rather than hourly. - Sales Gravy Podcast (37mb)
Mon, 22 Sep 2008 17:54:29 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Jeb Blount (Click to listen, right click and Save As to download - subscribe now via iTunes
My guest for this week's episode is Jeb Blount, veteran sales professional and creator of the Sales Gravy website, podcast and community. Sales Gravy is a tremendously rich resource for anyone in the sales profession or anyone looking to get into the sales profession. Jeb's podcasts are fast moving and packed with useful info.
We spent the bulk of this session exploring ways to get sales and marketing on the same page.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Talking Outsourced IT with Tom Wilson (25mb)
Mon, 15 Sep 2008 21:12:41 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Tom Wilson (Click to listen, right click and Save As to download - subscribe now via iTunes With each new advancement in connectivity and mobility outsourcing the hard stuff just gets easier and easier for the small business. In this episode of the Duct Tape Marketing podcast I turn once again to Tom Wilson, Executive Director of AT&Ts Small Business Group, to talk about small business IT stuff We covered two new offerings in this episode Remote backup of data. For a low monthly fee you can have key data backed up nightly, encrypted and secure using something called AT&T Remote Vault. Tech Support for Small Business - Through an offering called TechSupport360 small business owners pay a per seat monthly fee to get access to all kinds of tech support. The basics, such as configuring software, removing spyware and tuning up a computer can be handled by giving the tech access to your machine, but the part I absolutely love about this offering is the ability to get help with PowerPoint or Word files or adding a new email signature to an Outlook account.This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Marketing Podcas with Byran Eisenberg (28mb)
Tue, 09 Sep 2008 15:25:26 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Bryan Eisenberg (Click to listen, right click and Save As to download - subscribe now via iTunes Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all but gone - cost is not a factor, lack of tools is not a factor and certainly the Internet has made information about testing readily available.
Bryan Eisenberg, author of Always Be Testing, visited with me about this very thing for this episode of the Duct Tape Marketing Podcast.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - The Zingerman's Podcast (24mb)
Tue, 02 Sep 2008 15:18:26 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Zingerman's Community of Businesses (Click to listen, right click and Save As to download - subscribe now via iTunes
For this episode of the Duct Tape Marketing podcast I had an opportunity to learn about a truly unique business located in Ann Arbor, Michigan. My guests, Ari and Mo, are principles in a business known as Zingerman's Community of Businesses. Zingerman's started out as a deli that grew so popular franchising nationwide seemed inevitable. However, the owners determined another path.
Instead of growing the deli business beyond where they wanted to go, they started others businesses around their single store. Mail order, catering and coffee roasting just to name a few. But, the uniqueness of the model is that all the businesses were started by managing partners who have a share of the ownership in the business - thus the community moniker. Anyone is free to come to Zingerman's with an idea for a business and pitch it as a candidate to join the community. Several of the existing businesses were launched by Zingerman's employees.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Bob Thacker on Duct Tape Marketing Podcast (19mb)
Mon, 25 Aug 2008 18:33:05 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Bob Thacker (Click to listen, right click and Save As to download - subscribe now via iTunes
I had a great visit with Bob Thacker, senior vice president of marketing and advertising at OfficeMax, for this episode of the Duct Tape Marketing podcast. Bob is the inspiration behind some very clever viral campaigns of late for office supply retail giant.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Talking Trust with Stephen M.R. Covey (41mb)
Tue, 19 Aug 2008 20:52:46 GMT Author: john@ducttapemarketing.com (John Jantsch)
I had a great opportunity to chat with Stephen M. R. Covey, the co-founder and CEO of CoveyLink Worldwide and author of The SPEED of Trust during the Aug edition of the Duct Tape Marketing Coaching Excellence Series. You can listen to Stephen's Session here
- Marketing Podcast with Tim Sanders (28mb)
Mon, 18 Aug 2008 21:21:35 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Tim Sanders (Click to listen, right click and Save As to download - subscribe now via iTunes
Tim Sanders stopped by the Duct Tape Marketing podcast to talk about his new book - Saving the World at Work
Tim has written two previous books that I really enjoyed - The Likeability Factor and Love is the Killer App. These books argue that bringing notions like love, nurturing and caring into the workplace is the healthiest way to grow.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.Related articles by Zemanta
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- Marketing Podcast with Peter Shankman (20mb)
Mon, 11 Aug 2008 21:56:08 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Peter Shankman (Click to listen, right click and Save As to download - subscribe now via iTunes I wrote recently about a great new service called Help a Reporter Out (HARO) - this service, founded by PR Geek Peter Shankman, matches journalists on a story with expert sources. Anyone can sign up to get the three daily emails full of stories just waiting for you to contribute to. Peter's enthusiasm and New York pace shine through on this podcast. (Although admittedly I had a microphone issue on this recording and Peter's voice is a bit muffled) This is a great free tool and every small business should subscribe.This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Talking with Josh Waitzkin (27mb)
Mon, 04 Aug 2008 16:36:51 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Josh Waitzkin (Click to listen, right click and Save As to download - subscribe now via iTunes
I've conducted hundreds of interviews of the last few years and I can't remember when I've had a better time talking with a guest than I did during this show with Josh Waitzkin. It's not often that an 8-time National Chess Champion, 13-time Tai Chi Chuan Push Hands National Champion and Two-time Tai Chi Chuan Push Hands World Champion stops by to talk small business.
Waitzkin is the author of a book that is solidly on my top ten for business owners and marketers. First off, the Art of Learning is an engaging read. Josh's story is hard to put down. The nuggets of insight into why and how we accomplish or don't accomplish is what really makes his approach to teaching and learning truly unique.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Bob Burg Talking About Referrals (24mb)
Mon, 28 Jul 2008 20:55:22 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Bob Burg (Click to listen, right click and Save As to download)
Bob Burg, author of Endless Referrals and The Go-Giver (with John David Mann) stopped by the Duct Tape Marketing podcast to talk about referrals and simple power of giving as a business practice.
Joe, the protagonist of the Go-Giver, learns that changing his focus from getting to giving, putting interests of others first and continually adding value to their lives, ultimately leads to unexpected returns.
It's an important lesson no matter how many times one hears it.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Marketing Podcast with John Assaraf (29mb)
Mon, 21 Jul 2008 16:52:46 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with John Assaraf (Click to listen, right click and Save As to download)
My guest on this episode of the Duct Tape Marketing podcast is John Assaraf. You may recall the John was a central figure in the wildly popular - The Secret. John's core message of bringing the principles of quantum physics to business through his new book The Answer is an important leap that small business owners need to better understand.
Some of the current thinking around attraction and other natural laws can feel a little "new age" in business circles but I think it's pretty hard to deny the power of applying these concepts to growing a business that is authentic and life enriching. I often tell people who feel like this too big of a step to take a little piece of this and see if they can find something in it that helps them better understand how the universe works. Growing a small business is a lot of work, why not arm yourself with every tool possible?
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Marketing Podcast with Money Mailer and Cellfire (17mb)
Tue, 15 Jul 2008 19:07:13 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Steven Gray and Brent Dusing (Click to listen, right click and Save As to download) In this episode of the Duct Tape Marketing podcast I visited with Steven Gray of MoneyMailer and Brent Dusing of CellFire. MoneyMailer is the clear leader in the direct mail coupon space with deliveries to over 160 million homes and CellFire is picking up steam delivering mobile coupons. The pair appeared on the show in part to promote a joint venture aimed at merging their specific mechanisms to the benefit of consumers and advertisers alike.This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Marketing Podcast with Janine Popick (24mb)
Mon, 07 Jul 2008 16:57:41 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Janine Popick (Click to listen, right click and Save As to download)Janine Popick, CEO of Vertical Response, is my guest on this episode of the Duct Tape Marketing podcast. We spent some time talking about effective ways to utilize email as a marketing tool, dos and don't dos and new CAN-SPAM legislation that takes place in a few weeks. Check out the VR Lounge - a unique social community from this unique email service provider. You can read the entire FTC document if you want to hurt your head but it looks the two biggest changes impact folks that send offers in combination with other senders and some fairly technical language about opt out that can be handled best by using a one click very simply opt out method - a best practice anyway in my opinion. (This is not legal advice though!)
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Mobility Tools and Technology (19mb)
Mon, 30 Jun 2008 16:47:12 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Tom Wilson (Click to listen, right click and Save As to download) Tom Wilson, Executive Director of AT&T's Small Business Group, is my guest on this episode of the Duct Tape Marketing podcast. I'm a big fan of technology for the small business because I think it's one of the great ways to level the playing field. In this show we spend time talking about tools the small business owners and sales folks can use to keep working even when they are on the go and out of the office. The ability to respond to customers and prospects and do it from anywhere is a true competitive advantage. Enabling your staff to work from anywhere is quickly becoming an expectation. Given my guest for this show the tools we discuss are obviously AT&T centric, but the concepts, important as they are, apply no matter the brand.This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Charlene Li on Social Media (28mb)
Mon, 23 Jun 2008 16:25:58 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Charlene Li (Click to listen, right click and Save As to download)
Charlene Li, senior analyst with Forrester, stopped by the Duct Tape Marketing podcast to discuss social media and her new book, co-authored with Josh Bernoff, Groundswell.
Much of Li's work at Forrester is in working with very large organizations to help them understand how to use social media, but the funny thing is that most if not all of what is contained in the book applies to small businesses as well. In fact, big companies are actually diving head first into social media in a bit of an attempt to look and feel smaller.
Make no mistake, the Groundswell that Li and Bernoff cover in this book is not a passing trend, it's a reality.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Personality Not Included podcast (27mb)
Mon, 09 Jun 2008 15:56:05 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Rohit Bhargava (Click to listen, right click and Save As to download)
I had a great interview with Rohit Bhargava for this episode of the Duct Tape Marketing podcast He is a founding member of the 360 Digital Influence team at OgilvyPR, award winning author of The Influential Marketing Blog and author of Personality Non Included, a book that urges business owners to find and communicate a unique voice or personality - particularly in the age of social media.
I believe job #1 for any business, particularly small businesses, is to find a way to stand out, to be different. Doing so in a meaningful way (meaningful to a market segment that cares) is the secret to long term success, word or mouth buzz and ultimately more profit.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. - Up the Cash Flow podcast (23mb)
Mon, 02 Jun 2008 17:40:16 GMT Author: john@ducttapemarketing.com (John Jantsch)
Marketing podcast with Harvey Goldstein (click to listen, right click and Save As to download) Harvey Goldstein a no-nonsense CPA and author of several books and software programs, including UpYourCashFlow, stopped by the Duct Tape Marketing podcast to spread his small business cash flow gospel. UpYourCashFlow really isn't financial software in the strict sense, it takes your real data and tells you where you are headed and where the cash crunches are coming from. As Harvey says, most CPAs are great at telling you where you've been, it's a bit more helpful to know where you are going.This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.
