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Val 08/28/2006Really helpful leading edge information. The host and speakers always have a good synergy. Anyone in marketing, advertising, brand development can benefit from this series.
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Episodes
- IMV54: The Age of Engage
(6mb)
Wed, 23 Apr 2008 12:30:57 -0500
Denise Shiffman, Founder of Venture Essentials and author of "The Age of Engage", joins host Paul Lewis to discuss how companies must associate with customers through new media channels including...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV53: New Media in Travel and Tourism (5mb)
Mon, 17 Mar 2008 20:22:02 -0500
Chris Curtin, Vice President of Global Marketing, New Media and Technologies for Disney Destinations, joins Paul Lewis to discuss the future of New Media in the Travel and Tourism industry. Listen in...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV52: Facebook in the Corporate World (5mb)
Thu, 14 Feb 2008 16:06:43 -0600
Lee Aase, Manager of Syndications and Social Media for Mayo Clinic, joins host Paul Lewis to discuss Facebook in the corporate world. Listen in to learn how your company can leverage this growing...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV51: UGC Promotions (4mb)
Thu, 31 Jan 2008 19:43:34 -0600
Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content Promotions. Listen in to learn more about the value of leveraging UGC programs for your brand...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV50: Interactive Promotions (4mb)
Wed, 16 Jan 2008 13:41:18 -0600
Josh Linkner, Founder and CEO of ePrize, joins host Paul Lewis to discuss the landscape of interactive promotions. Join us to discover how to engage audiences and spread brand awareness while...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV49: AutoTrader.com (6mb)
Thu, 27 Sep 2007 17:22:42 -0600
Don Dixon, Sr. Director of Promotion and Sponsorships at AutoTrader.com, joins host Paul Lewis to discuss strategies used by AutoTrader.com to become the leading online auto classifieds marketplace....
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV48: Protecting Copyrights Online (4mb)
Fri, 14 Sep 2007 11:15:42 -0600
Kevin Smith, Vice President of LTU Technologies, joins host Paul Lewis to discuss the the protection of copyrights online and the impact that infringements can have on a company's bottom line. Join...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV47: Web 2.0 (4mb)
Sun, 24 Jun 2007 10:23:42 -0600
Craig Calder, CMO of Mochila, joins host Paul Lewis to discuss the Web 2.0 revolution, its applications, impact and history. Join us to learn what brands need to know to successfully tackle Web 2.0...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV46: CGM Videos (3mb)
Mon, 11 Jun 2007 13:19:36 -0600
Micki Krimmel, blogger, filmmaker, activist and online community/social media consultant joins host Paul Lewis to discuss the environment of Consumer Generated Video and how marketers can leverage...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV45: Organic Search (5mb)
Mon, 14 May 2007 14:02:34 -0500
Gord Hotchkiss, CEO of Enquiro Search Solutions joins host Paul Lewis to discuss the current state of organic search and how marketers can prepare for the next phase. Listen in to gain leading edge...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV44: Technology in HR (3mb)
Wed, 18 Apr 2007 16:19:34 -0500
Samantha Hanson, VP of HR for Vurv Technology, joins Paul Lewis to discuss the transformations taking place in HR practices as a result of emerging technologies and changes in the workplace. Learn...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV43 : NASCAR (3mb)
Tue, 27 Mar 2007 14:37:03 -0600
Join NASCAR Senior Manager of Consumer Marketing, Barbara Emener, as she shares insight into online consumer marketing. Listen for discussion on how how NASCAR is able adapt from a traditional...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV42 : BtoB Online Marketing (5mb)
Thu, 01 Mar 2007 14:37:03 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Join ClickZ columnist and Web Ad.vantage President Hollis Thomases, as she shares strategies for successful online marketing for business-to-business marketers. Listen in for discussion surrounding...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV41 : Managing Generation Y in the Workplace (5mb)
Mon, 12 Feb 2007 09:36:22 -0600
Jennifer Kushell, founder of Your Success Network, joins host Paul Lewis to share with listeners the challenges with managing the socially conscious, technology savvy Generation Y as they move into...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV40 : Advertising in Virtual Communities (8mb)
Tue, 02 Jan 2007 23:12:37 -0600
Dr. Jim Bower, CEO of virtual online community Whyville, joins host Paul Lewis to discuss the evolution of advertising and branding within virtual communities. Listen in for insight into user...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV39 : Media Shifts in the Automotive Industry (5mb)
Tue, 19 Dec 2006 13:00:00 -0600
Listen to automotive industry leader Mitch Lowe, CEO of Jumpstart Automotive, to understand the complex changing trends in automotive media placement: where it's going, who it will affect and how you...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV38 : Evaluating the Right CRM System (6mb)
Tue, 12 Dec 2006 12:00:00 -0600
Mark Behrens, president of TriSynergy Consulting, joins host Paul Lewis to share the importance of selecting the right CRM system for your business prior to investing in a costly, ineffective system...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV37 : Online Brand Monitoring (6mb)
Tue, 05 Dec 2006 09:00:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV36 : Advertising to Niche Audiences and Online Communities (5mb)
Mon, 27 Nov 2006 09:00:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Join host Paul Lewis with special guest Larry Braitman, CEO of online advertising platform Adify, as the duo discusses online advertising to highly segmented audiences. Braitman turns the focus of...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV35 : SpiralFrog's Ad-Supported, Legal Audio & Video Downloads (3mb)
Mon, 13 Nov 2006 13:00:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Lance Ford, CMO of the online music destination SpiralFrog, discusses the highly anticipated launch of the Web site offering ad-supported legal downloads of audio and video content. Ford joins Lewis...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV34 : Generation Y: The Era of the Echo Boomers (6mb)
Wed, 01 Nov 2006 08:30:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Anastasia Goodstein, publisher of Ypulse.com and author of "Totally Wired", joins host Paul Lewis bringing years of experience in youth media and marketing to the show. Goodstein shares with...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV33 : Enterprise Blogging (5mb)
Tue, 17 Oct 2006 07:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Join Paul Lewis, president and CEO of MindComet, in his inaugural edition as host of the Internet Marketing Voodoo business podcasting series. In this episode, Paul discusses corporate blogging with...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV32 : The Dangers of User Generated Content (4mb)
Fri, 29 Sep 2006 10:01:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Mark Naples, managing partner of WIT Strategy, joins host Ted Murphy discussing the dangers of the rise of user generated content in which marketers leave much of their branding control for consumer...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV31 : Social Networking Goes Mobile (3mb)
Wed, 20 Sep 2006 11:05:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Dan Melinger, CEO of Kamida, the company behind the location-based messaging community Socialight, discusses leveraging the next era of mobile social networks and the emerging opportunities for...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV30 : Email Marketing's Profound Evolution (4mb)
Wed, 13 Sep 2006 09:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Jeanniey Mullen, partner and senior manager of email marketing for Ogilvy, along with Paul Beck, senior partner and executive director of interactive marketing and advertising for Ogilvy, join forces...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV29 : Web 2.0 (4mb)
Wed, 06 Sep 2006 09:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Talkr CEO Chris Brooks joins host Ted Murphy to discuss the era of Web 2.0 and the evolution of online marketing for the integration of these smart web applications. Brooks forecast the development...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV28 : Mobile Marketing (4mb)
Wed, 23 Aug 2006 08:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Jamie Wells, managing director at TCS Mobile, joins host Ted Murphy to define mobile marketing, outline the strategies behind launching a successful mobile marketing campaign and discuss emerging...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV27 : Customer Relationship Management (5mb)
Mon, 14 Aug 2006 10:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Art Hall, Vice President of Customer Care Operations at NetBank, joins Ted Murphy to discuss constructing a successful CRM strategy that builds customer relationships and improves customer...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV26 : Generating Revenue with RSS (4mb)
Fri, 04 Aug 2006 09:04:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Pheedo's Founder and Vice President of Marketing Bill Flitter joins host Ted Murphy providing years of expertise within the realm of RSS marketing and generating revenue through RSS feeds. Flitter...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV25 : Online Video (4mb)
Wed, 26 Jul 2006 13:07:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Founder of TurnHere Brad Inman joins host Ted Murphy to forecast and define the trends and developments of video into online marketing campaigns to entertain and engage consumers. The duo discuss...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV24 : RSS Advertising (4mb)
Wed, 19 Jul 2006 09:05:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Ted Murphy brings on FeedBurner Vice President Brent Hill to define online advertising tactics integrated into RSS feeds. Capture targeted traffic by selecting RSS content channels from blogs,...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV23 : RSS Defined (4mb)
Tue, 11 Jul 2006 13:52:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
NewsGator President and CEO J.B. Holston joins host Ted Murphy to define RSS and discuss the impact of content syndication for Internet and e-mail marketers, content publishers, corporate...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV22 : Hispanic Online Marketing (3mb)
Thu, 06 Jul 2006 11:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Join host Ted Murphy with Lee Vann, founder of Captura Group, as they discuss best practices for reaching the Hispanic market online including in-language and in-culture research and strategy,...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV21 : Online Advertising and Rich Media (4mb)
Tue, 27 Jun 2006 10:16:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Rich media is changing the online advertising industry, providing advertisers with the ability to enhance brand experiences and consumer interactivity. Join host Ted Murphy with special guest Gal...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV20 : Email Marketing (3mb)
Tue, 20 Jun 2006 12:43:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Email Marketing Specialist Nancy Carl of Armstrong uncovers the email marketing strategies that build brand loyalty, engage and facilitate customers through the purchase cycle. Carl relays how the...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV19 : Entertainment Marketing & Integrated Promotions (5mb)
Tue, 13 Jun 2006 13:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Host Ted Murphy and Lisa Jenkins, electronic marketing manager for the House of Blues, discuss entertainment marketing and integrated promotions, incorporating podcasts, mobile marketing and email...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV18 : Marketing to Women Online (3mb)
Tue, 06 Jun 2006 16:35:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Host Ted Murphy and Michelle Madhok, founder of SheFinds.com and SheFindsMom.com, discuss Internet marketing strategies for women through online publications, e-mail and blogging. Madhok provides...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV17 : Online Gaming (3mb)
Sat, 27 May 2006 18:49:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Host Ted Murphy and Senior Analyst James Belcher of eMarketer discuss the million dollar online gaming industry and the evolution of advertising in games from console to online networks and...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV16 : Podcasting (5mb)
Tue, 23 May 2006 16:08:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Join host Ted Murphy as he defines the latest developments in podcasting with Senior Analyst Mike Chapman from eMarketer. Learn how major brand managers and marketing executives across the nation are...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV15 : Viral Marketing (3mb)
Tue, 16 May 2006 08:47:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Reach millions in a matter of minutes by making your branding contagious through viral marketing strategies. Join host Ted Murphy and special guest Richard Castellini, VP of Consumer Marketing at...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV14 : Social Networks (3mb)
Wed, 10 May 2006 19:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Join host Ted Murphy and special guest Debra Aho Williamson, Senior Analyst at eMarketer, as they discuss the impact of social networks as marketing vehicles and the potential opportunities for...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV13 : Marketing to Hispanics (5mb)
Tue, 02 May 2006 13:47:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
US Hispanics are estimated to account for over $600 billion in spending power, representing a huge opportunity for marketers seeking new channels. Renowned industry leader Ignacio "Nacho" Hernandez,...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV12 : Business Blogging (5mb)
Mon, 17 Apr 2006 08:00:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Recognized Global Web Strategist Jeremiah Owyang joins host Ted Murphy to discuss developing effective business blogs that build relationships with consumers and prospects, common mistakes companies...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV11 : Integrating Online into Traditional Advertising (3mb)
Wed, 05 Apr 2006 14:56:00 -0500 Author: arthurw.imv@mindcomet.com (MindComet)
Host Ted Murphy takes on traditional advertising's movement online with President and CEO Andy Fletcher of Fletcher Martin. Gain insight into the importance of an integrated approach and learn why...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV10 : Paid vs. Organic Search Strategies (6mb)
Tue, 21 Mar 2006 09:00:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Paid and organic search face-off in this episode of Internet Marketing Voodoo featuring host Ted Murphy and special guest David Berkowitz, Director of Strategic Planning at 360i and columnist for...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV9 : Relationship Marketing (6mb)
Tue, 14 Mar 2006 12:07:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Host Ted Murphy welcomes back Paul Lewis, SVP of Sales and Strategy at MindComet, to share the subtleties behind connecting with consumers and driving sales through relationship marketing. Learn how...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV8 : Traditional Web Analytics is Dead (5mb)
Mon, 06 Mar 2006 08:36:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
In this intense episode of Internet Marketing Voodoo host Ted Murphy and special guest Avinash Kaushik, Senior Manager of Web Research and Analytics at Intuit, discuss the controversial statement...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV7 : Internal Email Marketing (9mb)
Tue, 21 Feb 2006 10:38:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Join host Ted Murphy and special guest Shay Studley-Toland, Communications Director at Tyco Healthcare, as they discuss how organizations should use internal email marketing to bridge communication...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV6 : Customer Relationship Management (9mb)
Tue, 14 Feb 2006 07:52:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Data gathering is an extremely useful tool, but determining what to collect and how to capture it without invading your consumers' privacy can be difficult. Join Ted Murphy and Ginger Conlon,...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV5 : Brand Terrorism (8mb)
Tue, 07 Feb 2006 09:00:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
In this episode, Ted is joined by Paul Lewis, SVP of Sales and Strategy at MindComet. The duo discuss the rise of brand terrorism and its role in destroying brand credibility and search rankings...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV4 : Loyalty Programs (7mb)
Tue, 31 Jan 2006 10:09:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
In this episode, Ted is joined by Michael Friedman, director of Interactive Marketing Services for Darden Restaurants. Ted and Mike discuss how to best integrate a loyalty program into your marketing...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV3 : Online Communities (6mb)
Tue, 24 Jan 2006 09:41:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Ted interviews Relationship Strategist, Kelly Kennedy, on the benefits of creating an online community. Learn how to create an environment for your customers where they can share ideas and grow...
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV2 : Blog Law (7mb)
Mon, 16 Jan 2006 14:08:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
In this episode our host, Ted Murphy, is joined by special guest John Dozier, President of Dozier Internet Law. Ted and John discuss the legal issues surrounding blogs in the corporate environment....
Visit the website for more information including top ten lists, best practices, photos, bios and more. - IMV1 : Video Blogging (2mb)
Sun, 01 Jan 2006 13:02:00 -0600 Author: arthurw.imv@mindcomet.com (MindComet)
Join host Ted Murphy and Justin Johnson, site owner of VidBlogs.com, as they define for listeners the trend of video blogging and what armed consumers with a video camera and a voice mean for...
Visit the website for more information including top ten lists, best practices, photos, bios and more.
