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Anonymous 06/17/2006Well-rounded, inciteful commentary on a variety of marketing topics. Regardless of what area of marketing you specialize in, you will find something of interest on the Marketing Edge podcast.
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Episodes
- How are presidential campaigns and parties using social media
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Fri, 22 Aug 2008 16:12:01 -0500
I normally don’t get into politics on this blog, and I’m not going to start now. That’s why I wrote this political piece for Media Bullseye about the use of social media in this year’s presidential campaign . From a marketing perspective this year has great examples on both sides of the asile [...] - Marketing by the Numbers ? Stephen Baker?s The Numerati (13mb)
Mon, 04 Aug 2008 15:08:42 -0500
Time 17:53 A new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net The premise [...] - Gertler, Garza, thanks Food Network, what?s next?
Tue, 29 Jul 2008 22:33:52 -0500
Wait, I must be missing a major ingredient here. I get that the Food Network gets millions of viewers, hey I’m one of them. But why does Next Food Network Star runner-up Adam Gertler need cable to do his twist on what internet viewers want him to cook? And why does creative, [...] - Talk the language of politics, messages, and social media
Sat, 26 Jul 2008 15:50:25 -0500
Next week I will be hosting two political shows on OoVoo during the web-based video conferencing platform?s political days. You can sign up at http://www.myoovooday.com/political/ for my slots on Wednesday, July 30 at 1:00m Eastern Time or Thursday night July 31 at 10:30 pm Central Time. Oovoo is great if you have [...] - Keeping a social network rolling, America?s RV community
Wed, 16 Jul 2008 00:03:02 -0500
OK, I?ll admit it, I?m a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. Maybe it?s because of the feeling of freedom I get on the open road, or the sheer comfort of some of these beautiful home away from home on [...] - Strong Social Media at Top Two Best Hospitals
Fri, 11 Jul 2008 07:18:58 -0500
Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I?m delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns [...] - Billboards, Strip Malls, and Social Media
Wed, 09 Jul 2008 06:02:01 -0500
The conversation on Chris Brogan’s blog about personal branding, strip malls and billboards has developed in a way that I think is a bit off the mark. I don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands. [...] - Robert Scoble on Global Impact of Social Media and Effective Use of Twitter (18mb)
Sun, 29 Jun 2008 14:50:46 -0500
Time 24:19 This podcast you’ll get the big picture of social media with Robert Scoble,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. This conversation is useful for corporate marketers in discussing social media with their senior management as a company evaluates whether and how to participate. Companies operate [...] - George Carlin, Marketing, and Social Media
Tue, 24 Jun 2008 08:42:54 -0500
Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism. This mash up has caused [...] - A time for dialogue in democracy, an interview with the authors of Millennial Makeover (16mb)
Sat, 14 Jun 2008 20:37:53 -0500
Time 21:37 I have said for a long time that social media is more a movement than a market. So when I heard the authors of Millennial Makeover Michael Hais and Morley Winograd interviewed on the News Hour talking about how YouTube, et al social media was going to impact the future of American Politics, I had [...] - American journalism at a crossroads
Thu, 12 Jun 2008 06:44:55 -0500
The future of news is both a fiscal and emotional issue. Newsrooms across the country are struggling with the economic realities across the spectrum from energy costs to the impact of the internet. On the emotional side, the press, vilified as it is by those whose agenda it suits, still remains a cornerstone of [...] - The boobs have it, the biggest PR blunder since New Coke
Fri, 06 Jun 2008 19:37:23 -0500
A horse with Hooters, now that?s classy. It caught me off guard this morning when I read stories about Hooters joining on as a new co-sponsor for this year?s Kentucky Derby and Preakness winner Big Brown, just in time for a likely triple crowning of the thoroughbred. I mean, this is a horse [...] - When presidential brands merge - Obama & Clinton
Tue, 03 Jun 2008 10:28:27 -0500
I copied these 5 Rules for Successful Brands from a wonderful post at Gigacom http://gigaom.com/2007/10/26/5-simple-rules-of-branding/ The writer is Carleen Hawn The rules are from John Quelch. Mr. Quelch is a non-executive director of WPP Group plc, the world?s second largest marketing services company, and of Pepsi Bottling Group. He served previously as a [...] - Social networks satisfy business, brands, and individuals needs to collaborate, learn, and embrace (11mb)
Thu, 29 May 2008 19:52:52 -0500
Time 15:19 The idea of a group of people sharing information can apply to hobbyists (like whitewater,try KayakMind, a product launch team, or a global force of loyal fans. One of my current favorites is Natasha Bedingfield Many companies struggle with whether such a beneficial collaboration is a technology question. There are plenty of platforms [...] - Who Controls Social Media in the Corporation? No One and That?s a Problem
Thu, 15 May 2008 09:59:02 -0500
An excellent panel sponsored by the Minnesota Interactive Marketing Association was convened last night, great crowd and questions. The central question of the night however, seemed to be elusive. The panel was billed as Who Controls Social Media in the Enterprise, and it didn?t seem to me that there was a clear [...] - Is US Health Care following the path of US Manufacturing?
Sat, 10 May 2008 11:46:48 -0500
Since marketing is about words and positioning, I?m going to remain neutral on this issue by saying that the advocates of global healthcare will use the term globalization and the opponents of global healthcare will use the term outsourcing. The issue outlines how the future of a US orthopedic surgeon (an other healthcare [...] - PR practitioners should plan for the Next Newsroom today
Wed, 23 Apr 2008 20:19:44 -0500
In surveys with readers of the San Jose Mercury News, Chris O?Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google Other people are a major resource of information Choice Conversations There are 5 main theme of the Next generation of the newsroom a [...] - Brands and marketing plans that live in wikis with author Denise Shiffman (15mb)
Sat, 19 Apr 2008 05:04:02 -0500
Time 21:04 Before I head off to a great conference on social media at the NewComm Forum, author of The Age of Engage Denise Shiffman spent time with me on the Marketing Edge podcast. We get into the double edge sword of ROI for marketers, what sold a bunch of web banners, click through ads [...] - Taxes and Twitter a great combination for H&R Block (9mb)
Tue, 15 Apr 2008 13:18:41 -0500
Time 13:04 Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Amy Worley is the director of digital marketing for the venerable tax service [...] - Conversation is part of all marketing, whether you know it or not (13mb)
Mon, 14 Apr 2008 15:12:21 -0500
Time 18:34 Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe, our guest on this episode of the Marketing Edge. Jaffe is in Minnesota to speak at the Minnesota Interactive [...] - Is social networking right for corporate marketing? Two tests will you help decide (10mb)
Sat, 12 Apr 2008 15:42:22 -0500
Time 13:37 I spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. This podcast we?ll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO [...] - New rules of marketing and PR: it?s about what buyers value (12mb)
Mon, 31 Mar 2008 13:31:25 -0500
Time 16:56 A major change for a company marketing today is the transformation from “messaging to the masses” to “valuing the individual.” This value can be shown by first understanding lifestyles, priorities and associations of a company’s buyers, rather than their age and income, then tailoring a personal approach that is relevant to their needs. We [...] - No recession in social media jobs - Why has the Kellogg Foundation established a new media manager position? (11mb)
Tue, 25 Mar 2008 23:01:51 -0500
Time 11:40 The Kellogg Foundation describes itself with these words: Where Everyone with Ideas and Dreams for Helping Vulnerable Children is Welcome. Last year it distributed its largest amount of program dollars, $357 million. Communications were much different when it was founded by WK Kellogg in 1930. Today, Director of Public Affairs, Dianne Price realizes [...] - Top 10 Benefits of Using a Social Network for Business
Mon, 24 Mar 2008 15:36:02 -0500
Twitter is a social networking combination blogging site. It is where people can follow the quick thoughts of others throughout the day. Many people share ideas in a sentence or two then link to a long piece, video or audio file. You can even identify people that might be interesting to [...] - Marketers can drink it up at the Tiki Bar and the new short form genre (15mb)
Fri, 21 Mar 2008 11:02:04 -0500
Time 20:22 Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. The show, available wherever [...] - Ideas for greater wiki participation
Wed, 19 Mar 2008 13:54:37 -0500
Here are some ways to get people to participate in a wiki. Quick definition of a wiki, for purists the Wikipedia definition is what you should fall back on. For those that just want to keep reading here, a wiki is a web-based place for individuals to contribute knowledge so that others may [...] - Social media is a movement, not a market
Fri, 14 Mar 2008 12:43:52 -0500
This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my ?social media is a movement? theme. I read that transcript of my comments and thought, ?What the heck? Is this guy naïve or what?!? The whole human spirit thing [...] - Crisis communication lessons learned from Gov. Eliot Spitzer (21mb)
Tue, 11 Mar 2008 14:43:42 -0500
Time 21:28 You’ve probably heard about Eliot Spitzer and his, well, lapse in judgment. We’re not going to spend too much time rehashing the ins and outs of what happened and the political significance (or lack thereof, depending on your perspective). Instead, my colleague Mike Keliher, who heads our PR practice here at Provident Partners, and [...] - Social Media Breakfast in Scottsdale/Phoenix, AZ, Friday, March 14
Mon, 10 Mar 2008 14:07:47 -0500
I’ll be in Phoenix visiting clients and family, and I thought it would be good to have a Social Media Breakfast. It will be at: Cafe Carumba 7303 E Indian School Rd Scottsdale, AZ 85251 It’s a casual gathering of marketers, PR and corporate communication professionals sharing ideas about social media. I am also looking for examples that [...] - The Conversation Agent gets Maruggi to converse about new journalism
Mon, 10 Mar 2008 12:16:14 -0500
Thank you to Valeria Maltoni, the Conversation Agent, for interviewing me on social media and journalism last week for her blog. The profession of journalism has changed considerably since my days in front of the camera and the mic. (early & mid 80s if you must know) Now, the web makes every [...] - Southwest Airlines is upfront with passengers - nice work on FAA issue so far
Fri, 07 Mar 2008 06:55:49 -0600
The airline America loves to love, Southwest, is in a bit of a safety issue with the FAA and Congress. It is reported that some safety inspections were not conducted or planes not grounded. This post is to highlight Southwest’s PR handling of the situation. As is the tradition of Southwest, they are [...] - The social mind of a corporate marketer (17mb)
Fri, 29 Feb 2008 10:32:28 -0600
Time 23:15 Wouldn’t you love to be a fly on the wall of a corporate meeting on social media? Many of the readers of this blog and listeners of the Marketing Edge podcast have been in those sessions where ideas are evaluated about whether to have a company blog, launch a podcast series or include bloggers [...] - Marketers learn from campaigns - social media has application for you
Thu, 28 Feb 2008 11:28:20 -0600
Yesterday was a wonderful case in point of fast paced dialogue between the Obama and McCain campaigns. With the help of live news coverage and coordination of the campaign reporters, you may think, the campaigns stayed on top of every word the other makes. They are then able to respond, almost as [...] - Healthcare & the integrated channel - Understanding Cancer TV (13mb)
Fri, 15 Feb 2008 14:04:57 -0600
Time 18:33 There is a new medium to report about in this podcast, I?ll call the integrated channel. As the consumers of information fragment their consumption across a variety of media, so too has sophisticated media properties built new outlets for focused topics. In this podcast we feature a website that illustrates an [...] - University of Minnesota program building neighborhoods on the net
Tue, 12 Feb 2008 21:49:47 -0600
This week I attended an interesting symposium at the University of Minnesota. The Chair of the symposium was Christine Greenhow, Learning Technologies, College of Education and Human Development. Panel conversations touch on some of the key issues that may be obstacles social networks among them, institutional cultures that limit sharing, and [...] - MN GOP caucus location search phrase yields Obama google ad - nice
Mon, 04 Feb 2008 22:38:21 -0600
Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama. Now that?s really reaching out to the other side. You would think one of the other GOP [...] - All politics is social
Thu, 31 Jan 2008 13:24:08 -0600
I am paraphrasing a quote attributed to former House Speaker Tip O’Neill who said “All politics is local.” Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. [...] - Retailer Best Buy internal social network gives employees voice and management insights (10mb)
Mon, 28 Jan 2008 22:41:59 -0600
Time 14:03 Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of [...] - A great year ahead for the Society for New Communications Research
Mon, 28 Jan 2008 11:40:30 -0600
The Society of New Communications Research named its 2008 fellows today, and I’m lucky enough and honored to be one of them. The SNCR fellows are a thoughtful group of men and women passionate about how societies communicate. A tremendous amount of research is being generated by the members of SNCR, which is helping business and [...] - Dunkin? Donuts social media response - and your grade is?
Thu, 24 Jan 2008 07:35:27 -0600
The social media idea path is like watching cells grow and multiply. Here is the exciting path of this idea related to Dunkin’ Donuts and the Super Bowl. Sunday, January 20, I’m on Twitter the night of the Green Bay/New York Giants NFC Championship game. People tweeted about the final moments of [...] - Dunkin? Donuts Has A Super Opportunity
Mon, 21 Jan 2008 11:46:20 -0600
Dunkin’ Donuts already has plenty of NFL promotions, but try this one for the Super Bowl. . Dunkin’ Donuts slogan is America Runs on Dunkin’ - Yeah and I love, love, love, their coffee. They don?t have any stores in St. Paul, Minnesota where I live so when I visit cities that have [...] - Target PR misses the mark
Fri, 18 Jan 2008 09:53:10 -0600
OK, here’s the picture, literally: This is the picture from a billboard ad from the Target Corporation. Some people, namely Flickr user Bennett4Senate, suggested that this image is suggestive. I won’t touch that issue with a 10-foot pole in this blog post. I direct any who wish to dwell on this to Justice Stewart Potter and [...] - A twittered, brokered political convention, imagine that?
Wed, 16 Jan 2008 06:05:35 -0600
I know it?s early, but can you imagine a political convention without a known nominee going in? Hot damn, that?s the best reality TV that can be. So get this, the last convention that was somewhat in doubt was 32 years ago with Reagan and Ford, however most pundits say the last true [...] - Better search rankings and inbound marketing tactics can drive business (23mb)
Sat, 12 Jan 2008 22:41:52 -0600
Time 31:36 Creative marketing takes time to, well, create, and time to execute. So when I saw a case study about Hubspot?s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical ?we are greater than sliced bread? marketing, the Hubspot internet marketingcreated a unique website that [...] - Blogging and American Top 40 is it coming to this?
Mon, 07 Jan 2008 12:04:25 -0600
I was sitting on this post for the right time, and today?s New York Times article about blogger stress is the perfect trigger. 2008 is the Casey Kasem era of social media. You know, American Top 40 (old schoolers can actually hear the jingle when they read this; amazing, the mind is a wasteful place [...] - Political thinking will help companies better participate in social media (14mb)
Sat, 05 Jan 2008 15:01:16 -0600
Time 15:00 Put a taste of the Iowa caucus into your corporate communications. This will be an ongoing theme on the Marketing Edge during this election year. My premise is that social media is like oxygen to the embers of ideas. The networks and groups formed using social media resembles grassroots organizations and [...] - 2008 full of spices for corporate marketers - REI potential is just one example (0mb)
Thu, 03 Jan 2008 17:33:46 -0600
Marketers, here is a social media recipe with some zing. You can build an opt-in network of followers for just about any objective you want: new product launch, latest bargains, thought leadership, consumer engagement. The ingredients are all here if used with healthy amounts of honesty, transparency, and interaction. Let?s take a comprehensive look at [...] - Market researchers are the secret winners in the blogosphere (23mb)
Sun, 30 Dec 2007 15:40:54 -0600
Time 32:16 Plenty of attention is given to participating in blogs, join the conversation, be open, be authentic, yada yada yada. The early adopters have tested the social media space with ample case studies for dozens of new books and information for panel discussions. The hidden winners in the blogosphere [...] - Classic integration of focus group and social media - happy holidays (0mb)
Sat, 22 Dec 2007 10:02:07 -0600
As you know social media is about sharing. Marketers are dying to figure out ways to match the ability to share with honest feedback. I think we figured this out in this video. Watch carefully how the first person, despite their inital reaction to the product encourages the next person to try [...] - Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media (12mb)
Tue, 18 Dec 2007 23:38:49 -0600
Time 16:00 Jeremiah Owyang, senior analyst for Forrester and author of the well-read Web Strategist blog, is our guest on the Marketing Edge. You know, as of this posting, he is at the top of the Tweeterboard, a ranking of influencers using the microblogging platform Twitter. In this podcast, we touch upon his big three trends [...]
