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Jim 12/13/2005Some marketers and Podcasters give marketing a BAD name. Not you, not this. Great stuff, keep it coming. I like the format, someimtes audio is off, but still good relevant info from a REAL E...
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Anonymous 05/29/2005Great podcast for those in marketing and looking to advance their careers. This guys seems to have seen it all and shares it with you. Does the Marketing News in a format that is really rele...
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Episodes
- From Around the Globe: NZ - How the Mail Differs
Thu, 28 Aug 2008 04:28:18 -0500
From: Commercial-Archive.com Fatso.co.nz – Mailbox DVD Player – DM, New Zealand Rapp Collins New Zealand used this DM piece to transform any ordinary mailbox into a DVD-player. Fatso.co.nz is the Netflick of New Zealand. A great way to take advantage of the mailbox design. Unlike in the US this would not have worked as well, nor [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - Ads From Around the Globe: 3M Post-It
Wed, 27 Aug 2008 04:14:20 -0500
We often think in the US we are the center of the world. Culture stems from our entertainment, celebrities and lifestyle. However, advertising is always a reflection of our culture (both good and bad), and a representation of ourselves in our microcosm. More to come from around the globe, Marketers need to stretch [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - Before the Fireworks, There was a Scorn? but only in the 18-34 demo, mostly males who like peanut butter
Mon, 07 Jul 2008 03:21:52 -0500
Yes prior to the great and powerful weekend, I received this in my inbox from the Center for Media Research – Blog Link.... A recent Compete survey (Source: Compete, Inc. May 9, 2008) on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, This is [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - Top Digital Agencies according to Ad Age
Sun, 01 Jun 2008 02:57:08 -0500
When I see these listings for the Top Digital Agencies (Online Agencies) of 2007 I have to sit and wonder, for Ad Age, is it really all about revenue? Being the top agency, is it really about awards? How about the top award goes to the agency that completes the following: Achieves Their Client’s [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - 2008 Agency Tree
Fri, 30 May 2008 02:33:33 -0500
AD Age has posted their Agency Tree. It’s important to know who your agency is owned by and works with. I can’t tell you how many times when you enter an agency family that you hear the words … “I know someone…” that is linked to the agency. Today’s Marketing Executive needs to be [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - The Top Media and Marketing Blogs
Wed, 28 May 2008 02:29:10 -0500
AD Age has listed the top 600 Media and Marketing Blogs, by assessing 8 rankings from different Blog or search repositories and calculating a score. See for yourself, there are some good ones and some absolutely horrific blogs.
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - More on the Gas Promotion by Automakers
Tue, 27 May 2008 12:36:29 -0500
Related Story Do Auto Manufacturers Gas Promotions Work? from the Marketing Executive Blog. Brandweek reports another similar story on the gas promotion. What’s new is Suzuki’s promo which includes 0% financing and 3 months of gas (varies by model) instead of a cash rebate. They report sales up for the month of 9%. Good [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - Why You CAN?T Market Rule #4: You Can?t or Won?t ROI Brand Advertising
Mon, 26 May 2008 02:38:33 -0500
The Whine and Whimper of the Brand Marketers This is not a generic poke at all of you, but you know who you are. Yes, You do, so NO EXSCUSES. I continually hear the following: “We can’t measure our brand advertising?” “What is our brand worth?” “If we only could measure the brand [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - A Twist on the Gas Promo, Gas or Guns with YOUR NEW CAR
Thu, 22 May 2008 18:48:29 -0500
UPI Reports a Dealership in Butler, Mo: Article here – is offering a different spin on the well – received gas promo from manufacturers/dealers like Chrysler. This one offers a choice or GAS or a GUN. The dealership is offering customers the choice of $250 in free gas or a free semi-automatic handgun, KMBC-TV, Kansas [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - Do Auto Manufacturers Gas Promotions Work? The Answer is Surprising.
Thu, 22 May 2008 13:04:42 -0500
Mediapost recently ran an article on the Gas Promotion from Chrysler http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=82909 FYI – you need to login or create an account. Does this work? Well according to the article, Chrysler is extending the promotion. The Promo details: “Chrysler launched the effort to get consumers to buy cars despite gas prices by dangling cards locking in $2.99-per-gallon gasoline [...]
>> Get this and more Marketing Content at the Marketing Executive Center: http://www.MarketingExecutive.biz - Links for 2008-04-28 [del.icio.us]
Tue, 29 Apr 2008 00:00:00 -0500- www.BJJLegends.com - BJJ Legends Magazine (Brazilian Jiu-Jitsu) - Marcio Feitosa Video Interview Pt1
- Links for 2006-02-11 [del.icio.us]
Sun, 12 Feb 2006 00:00:00 -0600- MarketingExecutive.biz
- MarketingExecutive.biz » Mobile Marketing Is Inevitable - So Get Over It
- MarketingExecutive.biz » We Take a Break From SuperBowl XL Commercials for Something Completely Different
- MarketingExecutive.biz » SuperBowl XL Commericials art III Continued - Watch Them Here
- MarketingExecutive.biz » Project “SuperBowl 2006 XL” Commercials
- MarketingExecutive.biz » SUPERBOWL XL - Are your “IN” or are you “OUT”?
- WHO REALLY WON THE SUPER BOWL? By Marco Iacoboni
- Links for 2006-01-03 [del.icio.us]
Wed, 04 Jan 2006 00:00:00 -0600 - Links for 2006-01-02 [del.icio.us]
Tue, 03 Jan 2006 00:00:00 -0600
