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Episodes
- Revenue Driver #1 Driving Potential Traffic and New Customer Acquisition
(13mb)
Tue, 13 May 2008 18:16:00 GMT Author: mmaor@oxfordhillpartners.com
This podcast covers the first of the eight EQ Pulse digital "strategic revenue drivers", driving potential traffic to your website in order to generate new customer acquisition. You can have the most beautiful and impactful website in the world, but if no one knows it exists, and no one ever comes to it, you've got nothing. This podcast will examine strategic web analytics approaches to see if you've got what it takes to drive plenty of traffic, it will discuss five specific strategic marketing approaches to drive traffic to your site, and it will demonstrate how to do it by showcasing a number of famous real life case studies.
Topics: Introduction (0-2:55)
Overview from Yosi Heber, President of Oxford Hill Partners (2:36-4:15)
Web Analytics Measures of Success â Four Measures Search Engine Optimization approach (4:15-4:48)
Paid Search Engine Marketing approach (4:50-5:56)
Unilever Dove Case Study (5:57-6:50)
Link Popularity approach (6:51-7:19)
Expedia Case Study (7:20-8:00)
URL On Package approach (8:01-8:29)
Nabisco Oreo Case Study (8:30-8:45)
Hersheys Chocolate Case Study (8:46-8:54)
SEO Optimized Press Release Case Study (8:55-9:39)
I-Prospect Case Study (9:40-11:06)
Conclusion (11:07-11:33)
EQ Pulse (11:43-13:26) - Web Analytics - Digital, Web & Interactive Marketing - The Eight "Strategic Revenue Drivers" You Need to Know (16mb)
Tue, 19 Dec 2006 18:48:00 GMTIn today's world of Marketing ROI accountability, you need more than just a pretty web site that disseminates product information. This podcast series will walk you through cutting edge techniques which merge the best of consumer marketing "strategy" with the "street smarts" of web site and digital marketing monetization. You'll learn about the eight key strategic revenue drivers that can be leveraged through the web and interactive marketing so you can start making serious money. We'll share both B2B and B2C examples of how real companies have succeeded. You'll walk away with an arsenal of breathtakingly simple, potent, and actionable techniques you can use to spice up your web site strategically, and add major power to your bottom line profits. Whether you're from a big or small company, B2B or B2C, the practical takeaways from this podcast series will make you a big hero at work!
Topics:
Introduction (0:00 - 2:45)
Overview (2:46 - 3:50)
American Express and My days at Kraft and Dannon (3:51 - 5:14)
Website and Interactive ROI (5:15 - 5:55)
A New Web Analytics Framework (5:56 - 6:20)
The Problem with Basic Web Analytics (6:21 - 7:20)
Convincing Upper Management to Invest More in Digital (7:21 - 8:10)
A New Framework for Web Analytics (8:11 -8:36)
Interactive Marketing's Eight Strategic Revenue Drivers (8:37 - 13:10)
EQ Pulse (13:13 - 14:55)
What We'll Cover in this Podcast Series (14:56 - 16:43)My Odeo Channel (odeo/191b824f9ed69b63)
<a href="http://www.technorati.com/claim/ivpcin3ygv" rel="me">Technorati Profile</a>
- Consumer Packaged Goods Marketing - Leveraging the Web to Generate Incremental Revenue (13mb)
Wed, 12 Jul 2006 17:11:00 GMT Author: miriam@oxfordhillpartners.comWhether you're with Procter & Gamble, Kraft, Pepsi, Sara Lee, or a smaller consumer products company, how can YOU, as a CPG marketer, get a piece of the action, and maneuver your website so you can rise to new heights in branding, revenue growth, and profitability? Listen!
Topics:
Intro (0:00-2:44)
A rapidly shifting marketplace-Mass Marketing is dying (2:45-4:09)
The Web is changing the way we do business (4:10-4:49)
Podcast Overview (4:50-6:29)
Goal #1 - Drive Revenue for You (6:30-8:09)
-Find new customers. SEM case - Godiva (8:10-9:29)
-Build your brand's long term image. Case - Dove Soap (9:30-10:54)
-Generate trial for a new product. Case - Nabisco Sugar Free Life Savers (10:55-13:55)
-Enhance relationships with your customers. Case - Continental Airlines One Pass (13:56-15:46)
EQ Pulse web Assessments (15:47-17:55)
Goal #2 - Help Your Retailer Partner (17:56-18:15)
-Drive traffic to his store. Case - The Entertainment Book (18:16-19:26)
-Increase in-store "basket size" purchases. Case - Nestle Meals.com (19:27-21:23)
-Create customer loyalty (21:24-22:25)
Future Trends - What's Next? (22:26-25:45)
Outro (25:46-27:14)
- An Introduction to Search Engine Marketing (20mb)
Thu, 26 Jan 2006 19:15:00 GMT Author: miriam@oxfordhillpartners.com
How it works, why it is changing the world of advertising, and how YOU can leverage it to drive significant new revenue streams for your business.Topics :
-Search Engine Marketing-History, backdrop and amazing growth rate
-Heber's Advertising Relevance Matrix
-Strategic rationale for using search engines
-The three varieties of search engine marketing
-SEO-Free/Organic search-How to optimize for it
-Paid Search-How does it work?
-Strategic Planning hot buttons for paid search
-How to increase clickthrough rates?
-How to get more leads?
-How to improve buyer conversion rates and close more leads?
-Key search marketing measures of success
-Search engine marketing case study- B2B
-Search engine marketing case study -B2C
-Looking Ahead- What's next for search engine marketing?Our Host:
Yosi Heber is founder and president of Oxford Hill Partners, LLC , a strategic marketing firm that helps companies maximize their websites revenue potential. He recently spent four years as CMO of IAC/InterActiveCorps Entertainment Division, part of Barry Diller's internet conglomerate where he worked closely with sister companies Expedia, Lending Tree, Ticketmaster and Match.com. Prior to that, he spent close to fifteen years in executive level positions at Kraft General Foods and Dannon. He is a highly sought after speaker at conferences including Ad:Tech, DMA, Conference Board and business schools such as Harvard.
- Our Intro Podcast
Wed, 25 Jan 2006 20:19:00 GMT Author: miriam@oxfordhillpartners.comWelcome to our podcast! As we are a marketing consulting firm, our podcasts will focus on - Marketing! Program #1 is entitled, "An Introduction to Search Engine Marketing." Please let us know your thoughts, we look forward to being in touch...
