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Episodes
- Podcast 74: Verge: Ogilvy Digital Summit, Dublin June 13, 2008.
(10mb)
Sat, 28 Jun 2008 07:06:00 GMT
Verge, Ogilvy's Global Digital Summits examine the latest trends on how digital media is being used by consumers and businesses. Verge has been run in many international markets across several continents. Verge's first Dublin Summit took place on Friday, June 13, 2008, at the Guinness Storehouse. Speakers at the event included some of the leading international experts in the field including Shelly Lazarus, chairman and chief executive of Ogilvy & Mather Worldwide; Paul O'Donnell, chairman OgilvyOne EAME and Maeve Donovan, managing director, The Irish Times. In this special podcast you can hear interviews with: David Wheldon, Global Brand Director, Vodafone Group, Patou Nuytemans, Ogilvy's digital leader in EAME and JP Donnelly, Group Chief Executive Ogilvy Group Ireland. - Podcast 73: Internet Advertising Bureau podcast (42mb)
Sun, 22 Jun 2008 20:23:00 GMT
Interview with David Murphy from Salesonline.ie about the impending establishment of an Irish chapter of the Internet Advertising Bureau. In the interview we also discuss general trends in internet advertising. Plus Gerard Tannam from Islandbridge,com returns for his regular look at branding; this month's topic is Branding in the Downturn. - Podcast 72: 50 plus marketing; Dick Stroud podcast (13mb)
Sat, 14 Jun 2008 10:30:00 GMT
In this Persuaders Marketing Podcast an interview with Dick Stroud, author and lecturer on the subject of marketing to the 50 plus segment. Dick, who manages his own consultancy 20plus30 was my guest at The Persuaders Pudding Club held on June 12th in the The Westbury Hotel in Dublin city centre. We had about 40 attendees and his presentation, sans Powerpoint, was warmly received by those there, who represented a diverse range of marketing professionals from agencies, research companies and clients. There is also an interview with Ann Murtagh, who was our host for the evening from the Westbury. - Podcast 71: IDMA An Post Direct Marketing Awards (8mb)
Mon, 19 May 2008 20:21:00 GMT
The An Post Direct Marketing Awards have celebrated and recognised the best in Irish Direct Marketing. The 2008 Awards were presented at The Mansion House on Thursday 8th May. It was a fantastic evening and The Persuaders was there to record some of the proceedings. In this short podcast I interview some of the finalists and winners including Gary Brown from RMG Target, who scooped the Agency of the Year title. - Podcast 70: Discover Ireland's Wonderful West marketing campaign in US (44mb)
Wed, 7 May 2008 21:49:00 GMT
This podcast was recorded in New York on May 1st at the launch of the new campaign âDiscover Irelandâs Wonderful Westâ. The campaign was designed to highlight the many attractions of the Western regions from Kerry to Donegal, including ease of direct access from many gateway cities, the good value fares and inclusive packages available, as well as showcasing a range of compelling offers from local industry. Advertising, direct marketing, eMarketing, lifestyle and media promotions, publicity and co-operative activity with carriers, tour operators and industry partners all form part of the campaign. This will be additional activity over and above Tourism Irelandâs core overseas marketing programme for 2008. The new campaign focuses mainly on the US market which is the most lucrative in terms of spend and length of stay; â2.4m will be spent in the US. It will capitalise on the direct services to Shannon this year by four major carriers (Aer Lingus, Continental, Delta and US Airways) from six important gateways (New York, Boston, Chicago, Newark, Atlanta and Philadelphia). While direct transatlantic access into Shannon Airport will be reduced in peak season this year, there is still a considerable capacity of 6,700 seats per week to target. In the podcast I interview representatives from Tourism Ireland, Failte Ireland as well as Irish trade participants and attendees representing US tour operators who feature Ireland. - Podcast 69: Out of Home Advertising MediaDialogues (13mb)
Sun, 27 Apr 2008 20:20:00 GMT
Out of Home Advertising is the topic discussed in this MediaDialogues special edition of The Persuaders Marketing Podcast. Out of Home Advertising is the last mass medium. How will it adapt in the age of personalisation? The Cream of International and National Experts on Out of Home give their views on the challenges and opportunities facing the Out of Home Industry from the point of view of Agency, Client, Specialist and Media Owner. - No 68 (a) City branding (b) Local Search Engines (c) Luxury Marketing (30mb)
Wed, 23 Apr 2008 15:59:00 GMT
In this podcast an interview with Simon Anholt about the Anholt City Brands index where he discusses the metrics that are involved in the index and the challenges for city branding. There is also an interview with Irish Search Engine specialists Vazumo and towards the end of the interview I speak to John Fareed of Fareed, Zapala Koepke about the changing nature of luxury in hospitality marketing. - Podcast 67: Prangle.ie : online news wire for journalists (20mb)
Sun, 6 Apr 2008 21:25:00 GMT
Prangle is a free online resource for journalists, providing the latest news and information. Prangle is a web feed that cuts through the spam and clutter to put key new releases where you can find them quickly and easily. In this podcast from The Persuaders Marketing Podcast series I interview founder Douglas Dalby who left The Sunday Times to work full-time on Prangle. We discuss the way that traditional press is adapting to the online environment, and the background to the setting up of Prangle.ie - Podcast 66: Branding Case Study : Recruitment Agency Prosperity (22mb)
Sun, 30 Mar 2008 20:44:00 GMT
It's official - the Boomtown Rats had it completely wrong. Well, if Irish marketing recruiters Prosperity have their way. Working with branding consultancy Gospel TM the company have developed a bold communications message built around the proposition that the route to happiness firstly lies in being happy in one's career. The theme of 'happiness' in all its manifestations has provided Prosperity with a rich vein from which to mine persuasive messages across all media platforms. Listen to my discussion with Gary Mullen from Prosperity and Marty Wright from Gospel TM to find out more..... - Podcast 65: Interview with Albert Maruggi (19mb)
Wed, 26 Mar 2008 23:09:00 GMT
Albert Maruggi started Provident Partners, a full-service marketing firm, to work with clients who want to communicate in different ways and actively build their businesses. The company holds as its philosophy - The thoughtful pursuit of being different, while relating to whatâs common, is the art and science of business communications. In my interview with Albert we discuss how he is advising his clients on social media ( indeed if social media is a term that's relevant ) and also some other topical issues in today's multi-media marketing environment. - Podcast 64: Marketing from the Middle of Nowhere (2) (31mb)
Sun, 2 Mar 2008 13:52:00 GMT
In the second of the Marketing from the Middle of Nowhere series with Alex Gibson and Sharon McIntyre, a look at off-the-beaten-path hotels and lodges that have made their location a must-visit tourist and lifestyle destination for distinct audiences In the show we discuss how a distinct positioning can be developed to help these accommodations compete with local competition, but how they can also make a mark on a more global stage by marshalling the local advantages they have in tandem with the global distribution opportunities that the web offers. Main sites mentioned on the show... - Podcast 63: Digital marketing and Viral marketing podcast (17mb)
Wed, 27 Feb 2008 20:58:00 GMT
In part one of this podcast we talk to three of the participants at the Irish Direct Marketing Association digital media conference, Tom Bazeley, Managing Director, Lean Mean Fighting Machine, Jonathan Forrest, Cybercom and Jay Stephens, Myspace.com In part two an interview with Justin Kirby, writer on word of mouth marketing from DMC who writes the Connected Marketing blog. - Podcast 62: Marketing from the Middle of Nowhere No. 1. (14mb)
Tue, 12 Feb 2008 22:58:00 GMT
Marketing from the Middle of Nowhereâ A series of case-based discussions between two international marketers & academics, Alex Gibson and Sharon McIntyre, about best-practices for marketing small businesses in a global marketplace. The Irish Gibson and Canadian/Irish McIntyre select a shared industry (such as ecotourism), or a shared marketing technique (such as pricing strategy); choose a local successful small business; and then examine the how the respective businesses have excelled. A sense of "place" anchors the discussions: Ireland and Canada have similarities including mythic natural landscapes, sparsely populated geography, proximity to market-giant neighbours, and innovative small businesses. While international listeners and readers may not initially place, for example, Tralee (Ireland) or Edmonton (Canada) on a map of the world; they will think of these towns as wellsprings of off-the-beaten-path innovation, after hearing of the global marketing success of Stockbyte in the online photography industry, and Bioware in the video gaming world. The cases will demonstrate that, in an internet-enabled marketplace, a marketing-savvy small business can thrive and carve out a global market niche. In fact, running a business "from the middle of nowhere" can often be a strategic business advantage. Companies mentioned in this first podcast in the series are - Podcast 61: Flytoget Case Study plus Small Business Branding (17mb)
Wed, 6 Feb 2008 16:50:00 GMT
Interview with Sver Hogen from Flytoget, winner of the HSMAI Norway marketing awards for their campaign for the rapid rail service linking Olso with its main airport, plus our regular look at issues in Small Business Branding with Gerard Tannam. - Podcast 60: Marketing : a Bird's Eye view (17mb)
Wed, 30 Jan 2008 23:32:00 GMT
Gareth Moxham is Managing Director of Bird's Eye Food in Ireland. Arriving in Ireland in 2006, he has a wealth of experience in several blue chip marketing operations in the UK. In the interview Gareth discusses the marketing challenges faced by the FMCG marketer today. Don't foget that you can now leave comments on podcasts and suggestions for future topics on my Skype Voicemail service. You can call from ANY phone to + 353 1 443 4745 - I would love to hear from you. - Podcast 59: Mobile Marketing Podcast - Tomi Ahonen (15mb)
Sun, 20 Jan 2008 19:00:00 GMT
An interview with Tomi Ahonen one of the most influential writers today on Mobile Marketing trends. Recorded at the time of the launch of the iPhone, my interview with Tomi is extended to the broader area of mobile phone technologies, user behaviour and marketing strategies. Tomi has published 5 influential books and has a highly respected blog on the evolution of marketing communities around mobile technology which can be accessed HERE - Podcast 58: Sales Lead podcast; Paddy Power marketing (15mb)
Sun, 13 Jan 2008 11:27:00 GMT
Sales Lead podcast. Interview with Paul Lanigan from Sandler Sales Institute Ireland about the sales lead process, sales lead generation and the managing the relationship between sales and marketing functions. Plus interview with Paddy Power, Marketing Director of Paddypower.com about the marketing strategies employed by Europe's most innovative online betting company. - Podcast 57: Viral Marketing Podcast, Marketing Review 2007, Branding (19mb)
Tue, 1 Jan 2008 12:49:00 GMTHappy New Year to all the listeners to The Persuaders Marketing Podcast. This podcast has four interviews:
1'45" Cathy Mc Govern from Inspiration discusses a viral marketing case study on the campaign for the Dublin On Ice event.
8'40" Des Kavanagh from Ogilvy, discusses the creative execution behind the most recent Carlsberg ad from his time at its creators, Irish International.
13'55" Small Business Branding Podcast - our regular look at this issue in association with Islandbridge.com - in this segment an interview with Garbiel Dooley from Dooley Estates about the challenges in branding an real estate business.
26'40" Seamus Bagnall, editor of Irish Marketing Journal gives me his thoughts on the Irish marketing highlights from 2007.
- No 56: (a) Marketer of the Year (b) Guinness 'Tipping Point' (10mb)
Sun, 2 Dec 2007 22:02:00 GMT
In this episode of The Persuaders Marketing Podcast, an interview with Niall O'Grady, General Manager - Marketing for Permanent TSB, who recently won the Marketer of the Year Award from Marketing Magazine. Plus, we discuss the background to the latest Guinness advertising campaign 'Tipping Point' with Grainne Wafer, Marketing Manager for Guinness Ireland. - No 55: The Empathy Marketing Great Internet Marketing Debate (26mb)
Sun, 25 Nov 2007 15:19:00 GMT
Internet Marketing Debate from the Empathy Internet Marketing Conference held in Dublin on October 2007. On the side proposing the motion that Irish Marketers are Ready for the Internet were Jonathan Forrest of Cybercom, Rob Price of Diffinity and Simon Ferguson of SalesOnline.ieThe press team was led my yours truly with Richard Delevan, journalist and blogger and Conor Brophy of Newstalk 106-108fm. Michael Dwyer chaired the proceedings. NOTE: Given the length of this podcast, I encoded it at a lower rate than ususal in order to save on download time - I hope this does not affect your listening experience.
Key Timelines
Jonathan Forrest - Cybercom 3'25"
Alex Gibson - The Persuaders 10'10"
Simon Ferguson - Salesonline 16'15"
Conor Brophy - Newstalk 106-108fm23'30"
Rob Pryce - Diffinity Ireland 31'50"
Richard Delevan 38'00"
Audience Questions 51'00"
Douglas Mc Arthur Comments on best speaker and question 59'00"
- No 54: Small Business Branding (12mb)
Wed, 7 Nov 2007 20:34:00 GMT
This is a practical case-study in small business branding, where Gerard Tannam of Islandbridge talks with me and Margaret Ward of corporate writing and editing specialists Clear Ink. In the interview we discuss the process involved in branding the Clear Ink company and also the nature of the work that Clear Ink do with their corporate clients. - No 53: Corporate Social Responsibility (15mb)
Mon, 5 Nov 2007 22:43:00 GMT
In this episode we examine the marketing function's responsibility to implement corporate social responsibility programmes, we explore the marketing strategy of the Toys4BigBoys event, and we speak to Stuart Mc Loughlin of Business2Arts about some great examples of case-studies in best practice of arts and business collaboration. - No 52: (a) Small Business Branding (b) Lucozade Brand Story (13mb)
Mon, 22 Oct 2007 21:32:00 GMT
(a) An interview with Gerard Tannam of Islandbridge Brand Direction about Small Business branding challenges. (b) An interview with Nigel Reddy of Ogilvy Ireland about the Lucozade brand story which is often cited as a best practice example of brand repositioning. We also discuss the marketing strategy for newly launched Lucozade Alert, which entailed the creation of a dedicated Irish television advertisement.Also, please note that the next Persuaders Pudding Club will take place on November 22nd ( Venue TBC - City Centre Dublin). Guest speaker is John Kearon of Brainjuicer.com If you would like an invite please send me an e.mail to thepersuaders@mac.com
- No 51: Corporate Reputation Management (12mb)
Sun, 14 Oct 2007 14:40:00 GMTAn extended interview with Ita Gibney, founder and MD of Gibney Communications where we discuss the topic of corporate reputation management. Among the companies discussed are First Active and Mattel and there is a case study on the National Treatment Purchase Fund.
Plus an interview with Stephen Williams, Marketing Manager at the newly opened Louis Fitzgerald Hotel - No 50: Sharks Advertising Festival, Kinsale, September 2007 (14mb)
Sun, 7 Oct 2007 17:26:00 GMT
The Persuaders Marketing Podcast reaches the half-century of episodes with a special podcast from the 45th Sharks Advertising Festival in Kinsale, Co. Cork, Ireland. The Festival is organised by the Institute of Advertising Practicioners in Ireland (IAPI) and attracts delegates from around the globe to hear keynote speakers, showcase the best in advertising creative and generally have a great time in a special location. - No 49: From Boxy to Family; marketing Volvo cars (14mb)
Sun, 2 Sep 2007 18:38:00 GMT
Volvo marketing is examined in this extended interview with Adrian Yeats, Sales and Marketing Manager of Volvo Cars ( Ireland ). The challenges of repositioning the car from its emphasis on safety to a more family oriented positioning are explored, as is the branding strategy. Also, don't forget to take a look at my monthly television show, The Media Show, which is aired on cable television here in Ireland and is now online at Mediashow.ie - No 48 a) Marketing of Services b) Marketing through Irish langauge (27mb)
Sat, 18 Aug 2007 16:08:00 GMT
Marketing services: is it different from goods? A conversation with independent marketing consultant Barbara Patton and Chris Cawley, Executive Chairman of Cawley Nea TBWA on whether the marketing of services really differs from the marketing of goods; plus a discussion on the use of Irish as a creative treatment in advertising campaigns, with Brendan OâBroin of A Company of Words and Garoid Trimble of Foras Na Gaeilge.Timelines:
1â00ââ Discussion with Garoid Trimble on Irish in Advertising.
14â25ââ Discussion with Brendan OâBroin, Company of Words.
29â58ââ Discussion on Marketing of Sevvices with Chris Cawley and Barbara Patton.
- No 47: Irish Magazines : something old, something new (12mb)
Fri, 3 Aug 2007 09:56:00 GMT
In this podcast Roisin Ni Mhordha of Impression PR guests again, and talks to Stuart Clark, Assistant Editor of Hotpress Magazine, which is celebrating 30 years on the newsstands, and Jane Mc Donnell of newcomer to the publishing scene in Ireland, Gloss Magazine. - No 46: Marketing in the Digital Era (14mb)
Tue, 26 Jun 2007 19:58:00 GMT
Roisin Ni Mhordha from Impression PR guests for me in this podcast. Her interviewees are Paul Farrell, Group Marketing Director of the Irish Times Group, Jimmy Murphy, founder of The Hive advertising agency and finally John Holohan, formerly of IAPI and now in a new post with the Irish Telethon. - No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast (17mb)
Sat, 16 Jun 2007 00:24:00 GMT
A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.
- No 44: ESOMAR Worldwide Multi-Media Measurement special podcast (8mb)
Mon, 4 Jun 2007 20:49:00 GMT
A special Persuaders Marketing Podcast recorded at Day 1 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.Interviewed in this podcast are keynote speakers, Chris Dobson, VP Global Advertising Sales, Microsoft Digital Advertising Solutions and Toby Syfret of Enders Analysis.
There is also an interview with Manfred Mareck Managing Director of Research Marketing Ltd., who is writing a daily blog during WM3. There are also a couple of interviews with exhibitors Jens Hoffman of Leyhausen International Services and David Chandler of Focus Vision Worldwide.
- No 43: (a) Intellectual Property and Branding (b) Blogging as Marketing Tool (45mb)
Sat, 2 Jun 2007 18:36:00 GMT
Blogging as a marketing strategy is discussed in this podcast. Brian Green of Doop.ie discusses the strategies for blogging and marketing based on his experience as a blog marketing consultant. There is an extract also from a presentation to an IIA/Marketing Institute conference by Shauneen Armstrong of the Irish Labour Party and whose alter-ego online is Red Mum. In the podcast there is also an interview with Aine Matthews, an attorney with intellectual property consultants LK Shields. In the interview Aine gives many concrete examples of how companies can get it right and wrong when it comes to protecting their brand property.Timelines:
1'34" Aine Shields discusses intellectual property
18'34" Brian Green, Doop.ie
24'30" Shauneen Armstrong, Red Mum
39'00" Brian Green again
- No 42: (a) Online payments,(b) writing a thank you letter and (c) political advertising (16mb)
Tue, 22 May 2007 20:54:00 GMT
An interview with Andrey Yoakley who holds the position of sales manager at Realex Payments, and is responsible for building and managing the function within the organization. As the company continues to experience rapid growth his role is to develop existing channels and focus on the delivery of sales expansion strategies both in Ireland and abroad. There is also an interview with Stuart Fogarty of AFA O'Meara Advertising assessing the political broadcasts in the Irish general election. Finally direct mail expert Robert Hayes-Mc Coy discusses the importance of writing a thank-you letter as part of your marketing strategy. - No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign (17mb)
Mon, 7 May 2007 16:57:00 GMT
Interview with Steve Harrison, Media Director for Henkel, Germany who is the committee chair for WM3 ( Multi Media Measurement) conference organised by Esomar. The conference takes place in Dublin from 3-6 June. Plus an interview with Leonie Doyle, marketing manager of Knorr, who discusses the marketing strategy behind the Knorr Vie brand. - No 40: Gaming and Advertising (37mb)
Sun, 29 Apr 2007 22:07:00 GMT
Gaming and advertising are examined in this episode of The Persuaders Marketing Podcast. In an interview with Michael Haines, COO of Skilground.com we discuss the growth of gaming, the changing shape of gaming demographics and the alternative ways that marketers are seeking to use games as a channel to reach youth audiencec
Part Two features a series of interviews conducted at the Finnish Embassy in Dublin to coincide with the launch of Ryanair's new service to Tampere. I discuss the attractions of Finland's second city and the marketing strategy employed to get more people to visit there. - No. 39: (a) Search Marketing Behaviour (b) Referral Marketing (10mb)
Fri, 6 Apr 2007 10:18:00 GMT
Part One - (1'50"). Search Marketing World report. An interview conducted with Gerard O'Neill from Amarach where we discuss the findings of an Amarach authored report that Interactive Return commissioned in advance of the recently held Search Marketing World conference held in Dublin. Gerard has some very interesting insights into demographic differences in internet useage, as well as some useful insights into the click-through behaviour of Irish web audiences.(15'30")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction.
Part Two (18'05") . An extended interview with Sarah Owen UK head of The Referral Institute who recently gave a presentation to a BNI conference in Ireland. In the interview we discuss how to optimise the referral opportunities from your networking activities. Sarah Owen will be a keynote speaker at SMILE Conference 2007 the leading conference in Ireland for hospitality and tourism sales and marketing professionals. - No. 38: (a) MII conference report (b) Podcast Advertising (14mb)
Mon, 19 Mar 2007 19:12:00 GMT
Part One - (2'05"). Marketing Institute of Ireland conference report. A special report from the annual conference of the Marketing Institute of Ireland where we interview some of the speakers including the former marketing director of London's successful 2012 Olympic Bid, David Maglioni . There is also an interview with the European chief of Edelman, David Brain , whose blog Sixty Second View is well worth checking out - not least because yours truly features on it!(20'35")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction.
Part Two (24'00") Podcast Advertising Report. An extended interview with James Belcher, an analyst with emarketer.com, who has recently authored a very comprehensive report into podcasting's potential as an advertising medium. We discuss the alternative models for podcast revenue as well as the challenges to growth. - No. 37: Ebookers UK and Ireland boss talks travel internet marketing (9mb)
Sat, 3 Mar 2007 19:57:00 GMT
An interview with Ciaran Lally, UK and Ireland general manager for ebookers. In the interview there is discussion on the changing shape of consumption of the travel product, with internet now a key channel of distribution. - No. 36: Sponsorship, Media Planning and Radio Awards (14mb)
Wed, 21 Feb 2007 22:02:00 GMT
Interviews with John Trainor, MD of Irish sponsorship consultancy Onside, plus we speak to Kathy O'Meara and Harry Leech of newly formed Media Republic, where we discuss the trends in media generally and the background to the formation of their company. Plus there is an interview with Des Doris where we preview the forthcoming Radio Awards.The Persuaders is proud to be the Podcast Partner of Search Marketing World, which takes place in Dublin on March 21st.
- No. 35: Joseph Jaffe New Marketing Interview (39mb)
Tue, 13 Feb 2007 21:29:00 GMT
A wide ranging interview with Joseph Jaffe, President and Chief Interruptor of Crayon - a company dedicated entirely to New Marketing.The company launched in October 2006. The Crayon launch occurred simultaneously in the real world and in the three-dimensional virtual world of Second Life. Joseph Jaffe, is the author of the bestselling book Life After the 30-Second Spot (Wiley) and former Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Jaffe is the company president.The Persuaders is proud to be the Podcast Partner of Search Marketing World, which takes place in Dublin on March 21st.
- No. 34:(a) Blog Monitoring and (b) Edelman Global Trust Barometer (45mb)
Sun, 4 Feb 2007 21:26:00 GMT
Blog monitoring is discussed with Simon Mc Dermott, whose company Attentio based in Brussels has developed an expertise in the process of keeping an ear to the blogosphere to enable companies best plan their blogging strategy.
There is also an interview with Geraldine O'Neill Deputy General Manager at Edelman Ireland and head of that company's European consumer products division. In the interview we discuss the finding from the Edelman Global Trust Barometer. Among the topics addressed is the standing of business relative to other sectors plus the role that Corporate Social Responsibility plays in addressing the increasingly cynical nature of today's consumers.There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction.
- No. 33: Trust in marketing (30mb)
Sun, 28 Jan 2007 21:05:00 GMT
An extended interview with Albert Maruggi, one of the vanguard of marketing podcasters whose Marketing Edge podcast has garnered a significant audience in both the US and internationally. In the interview Albert and I cover a wide variety of marketing topics - trust in marketing the big issue for 2007, the rise of the network as a means of marketers collaborating on projects and the use of podcasting as a marketing tool.
There is also an interview with Colin Hughes from DIT who discusses the SalesWise Programme, which is run by DIT and is designed to help SMEs to enhance their strategic sales capability.There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us the final installment of his brand resolutions for 2007.
The Persuaders Podcast has been shortlisted for this year's Digital Media Awards in the independent podcast category. Details HERE.
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE - No. 32: New Media Dialogues Special (22mb)
Sun, 21 Jan 2007 19:42:00 GMT
A special podcast based around the Media Dialogues special New Media Forum held in Dublin in October 2006. There are interviews with Helen Marks,Group Marketing Director, Vodafone Ireland and Ed Ling, Strategic Development Director, i-Level- a London based agency specialising in new media platforms.
There is also an extract from the question and answer session with Simon Ferguson, Managing Director of Sales Online, who sponsored the event. The Media Dialogues series is organised by Alchemy Event Management.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us the second installment of his brand resolutions for 2007.
The Persuaders Podcast has been shortlisted for this year's Digital Media Awards in the independent podcast category. Details HERE.
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE - No. 31: Viral Marketing : plus Marketing to seniors (34mb)
Sun, 14 Jan 2007 21:40:00 GMT
Viral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interview includes some case study examples of viral marketing campaigns that The Viral Factory have worked on.
Also interviewed is Brian Mc Cabe of Senior Times Magazine who discusses the challenges in marketing to the burgeoning over 50s market.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us his brand resolutions for 2007.
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE - No. 30: Web Publishing - the RTE Story (31mb)
Wed, 10 Jan 2007 23:52:00 GMT
The first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which was the Grand Prix winner at Ireland's most prestigious web awards - The Golden Spiders- Muirne's interview covers the internet strategy of RTE including a discussion on podcasting's role in the broadcaster's plans.
Also interviewed is Pat Kinsley of New World Associates,a Dublin brand consultancy. Pat and I discuss the concept of re-branding and a number of cases are discussed such as Halifax Bank and Magners Cider.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE - No. 29: Innovative Online Marketing Case Study (30mb)
Sat, 30 Dec 2006 16:14:00 GMT
The final Persuaders Marketing Podcast of 2006 features an interview with entrepreneur John Crawley, whose French property webiste Ouicando, has stood out among other property websites in terms of the approach he uses to promote his company online. In a wide ranging interview we discuss the background to the company and the marketing strategies employed including the use of an innovative Advent calendar.
The Podcast also introduces what will be a regular feature on the podcast A Brief Word on Brand with Gerard Tannam of Islandbridge.
And the podcast kicks off with a report I compiled at a recent workshop held by Visitbritain, where I explored the marketing strategies employed by the participants to get Irish companies to take more meetings to Britain.
Finally I wish you all a Happy and Prosperous 2007. The next podcast will feature an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, who will have a very interesting insight into the organisation's web strategy. - No. 28: Marketing Review of 2006 (41mb)
Sat, 23 Dec 2006 11:27:00 GMT
A marketing review of 2006. In studio with me to review the marketing highs and lows of 2006 were Gary Mullen of the Prosperity marketing recruitment consultancy and Brian Greene from Doop Design. On the telephone line I was joined by Richard Delevan, Business Editor of The Sunday Tribune and Emmet Oliver from The Irish Times. Among the campaigns that were discussed were Smirnoff's Tea Partay campaign, Irish Broadband Girlfriend in a Box, The Ryder Cup in Ireland, The Irish Lotto, Setanta Television, Anglo Irish Podcast, Irish Mail on Sunday, Phantom FM, Tayto Crisps.
Don't forget to take a look at the Persuaders Website to access past podcasts and also sign-up for the weekly show notification.