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Episodes
- Analyzing Google's Mobile Strategy
(28mb)
Mon, 19 Nov 2007 12:00:00 GMT
Following Google's announcement of its long-awaited mobile strategy, JupiterResearch is making available a portion of a teleconference it held with clients to understand the implications for all players in the mobile value chain, from handset makers to carriers to media companies and advertisers. - The Coming of the iPhone (45mb)
Fri, 15 Jun 2007 12:00:00 GMT
JupiterResearch is making available to the public for the first time a JupiterTeleconference in podcast form, discussing the pending entry of the Apple iPhone. This special podcast focuses on the issues that the iPhone will create in the market, help understand the strengths and weaknesses of the iPhone, and the effect this launch will have. - The State of Gaming (24mb)
Fri, 25 May 2007 10:00:00 GMT
With the latest generation of game consoles having spent some time in the marketplace, this episode looks into how well the Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3 have done. Who is winning? And in which market? Join us as we look into the overall role of the game console and how it's changing in the 21st Century. - Social Networking Opportunities (29mb)
Mon, 12 Mar 2007 05:44:00 GMT
Social networking sites are designed for members to create and post content, but how do you harness their massive communication abilities? How do you appeal to the brand advocates and influentials who frequent social networking sites? Join us as we discuss these questions and more. - Understanding Teens Online (27mb)
Fri, 02 Feb 2007 17:34:00 GMT
In this episode we try to understand the elusive teen and their online behavior. What grabs their attention? How influential are social networking sites versus traditional media? What more can we learn in the differences between boys and girls? Tune in as we explore these questions and much more. - Implications of the Apple iPhone (17mb)
Tue, 09 Jan 2007 20:10:00 GMT
What are the implications of the Apple iPhone? What about the Apple TV? And what from CES can we learn about the consumer electronics industry? Listen in as we discuss these topics and much more. - The Evolution of Broadcast TV (35mb)
Wed, 17 Nov 2006 14:10:00 GMT
Introducing the premiere coordinated podcast featuring analysts from both JupiterResearch and Kagan Research. Listen in as they discuss the evolution of broadcast television and how disruptive technologies are affecting this major form of media. - Online Retail Holiday Forecast (22mb)
Wed, 10 Oct 2006 14:10:00 GMT
JupiterResearch forecasts that 2006 online holiday retail sales will grow to $32 Billion, and that a record 114 million users will buy online this holiday season. What can online retailers do to maximize on this growing interest? What can we learn about last-minute consumer behavior? Listen in and find out. - Can Sony Be Saved? (29mb)
Thu, 28 Sep 2006 14:56:00 GMT
Sony has historically been an icon of design and quality, but Sony is facing mounting competition from all angles and the landscape is quickly changing. What can we learn from the mistakes of the past and what lies ahead for the future? Listen in as we ask our JupiterResearch Analysts... can Sony be saved? - Consumer Created Content (36mb)
Tue, 15 Aug 2006 15:56:00 GMT
What defines consumer created content? What type of person is actually participating in this online? What are the best practices in engaging the consumer and what can we expect to see as we move forward? Listen in. - Google vs. Microsoft (28mb)
Tue, 18 Jul 2006 15:56:00 GMT
With the developing overlap between Google and Microsoft, these two influential companies are locked in a head-to-head battle. What can we expect to see from both in the years to come? What platform-based approaches will they utilize to secure their stake in the Internet? Will Google develop an operating system or "Office" product to unseat Microsoft? Tune in. - The Future of Gaming (21mb)
Wed, 07 Jun 2006 13:06:00 GMT
Following the E3 Conference, what trends should we watch for in the gaming industry? What new audiences and opportunities will become apparent as new gaming platforms develop beyond the game console? With developments in connectivity and portability, are there alternative gaming segments that will grow from these new platforms? Listen in. - MySpace: Fad or Phenomenon? (26mb)
Wed, 17 May 2006 13:26:00 GMT
MySpace has emerged as the leading social networking site for teens and young adults, but is just the latest flavor of the month? Is its audience sustainable? Can it make money? What can media companies and marketers learn from the MySpace example? - Web 2.0: What Does it Mean for Business? (28mb)
Wed, 22 Feb 2006 12:26 GMT
So much is being written about Web 2.0 these days. The term is poorly defined, though. Is it a technology or a strategy? Is it an opportunity or a threat? JupiterResearch believes the Web 2.0 phenomenon presents excellent opportunities for new and existing businesses. Listen in. - IPTV: Assessing the Obstacles and Opportunities (24mb)
Thu, 02 Feb 2006 15:06 GMT
Numerous experiments, announcements and media coverage attend the rampant investment and experimentation in delivering video content over the Internet. Is there really demand for new TV & filmed entertainment serivces? What are the business model barriers and opportunities? What strategies are leading companies following? - Marketing with Blogs: Dos and Don'ts (30mb)
10/12/2005 15:19 GMT
The hype surrounding blogs is deafening, even though according a recent JupiterResearch consumer survey, just 11 percent of the online population reads them regularly. What's really happening out there and what do marketers and publishers need to know and do now? - How to Save AOL (18mb)
8/24/2005 3:19 AM
New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? - Buzz Marketing and Other Online Advertising Trends (16mb)
7/28/2005 12:00:00 AM
New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? - Digital Homes (16mb)
6/13/2005 12:00:00 AM
Media and entertainment are becoming increasingly digital. And consumers are eating it up. The transformation of the media and entertainment landscape, and the meaning of computing in the home, present challenges and opportunities for vendors of hardware and software as well programmers and content owners. What's going on in the living room? How digital is it today? What are the leading vendors up to and where are the opportunities? - Blogs and Brands (16mb)
5/23/2005 12:00:00 AM
Marketers and media watchers are becoming increasingly aware of the impact of weblogs on the public discourse. Are they a fad, or an important trend? Are they a bane or a boon to marketers? What sorts of mistakes do brands make when they use blogs for marketing? Besides setting up their own blogs, how can brands take advantage of this medium? How can a brand just simply get their ad onto a blog? - Integrating Search (15mb)
4/9/2005 12:00:00 AM
Advertisers are getting over the novelty of search and are beginning to view it as one more direct marketing tactic. Search spending will reach $3.2 billion this year in the US, driven largely by rising price per click, as advertisers deploy increasingly sophisticated strategies for managing bids and measuring the effectiveness of their search campaigns. What can they learn from e-mail marketing, the ultimate online direct-mail tool?
